A BBA degree gives one a strong base in business, management, and analytical skills, making it easier to shift to other fields. Many students move into finance, marketing, human resources, entrepreneurship, or even non-business fields like law, public administration, or data analytics by taking further certifications or work experience. Higher studies such as an MBA, CFA, or specialized diplomas can make this transition smoother.
Today, industries don't look for specific degrees but instead seek transferable skills. Provided you build competence through self-learning, internships, or certifications, you can easily pivot into another career. For example, many BBA graduates get into technical fields by learning how to do data analytics or digital marketing. Likewise, moving to the creative side, such as media or design, is also easy with practical exposure. Your career change will, therefore, depend on your flexibility, continuous learning, and your ability to acquire relevant skills in the new domain.