The BA in Journalism and Mass Communication (BA JMC) is an undergraduate program offered at various institutions for a period of three years and is divided into six semesters. The specialization includes aspects of media such as journalism, digital media, advertisement, public relations, broadcasting, and corporate communication. The offered subjects are supported by practical training, thus enabling the students to refine their skills in writing, reporting, editing, and producing. Many universities have started offering internships and live projects in the industry to better prepare students for an ever-changing career in the media industry.
The program is suitable for students hoping to pursue a career in reporting, media ethics, content creation, and digital storytelling. Graduates can find work placements in news agencies, television, radio, advertising companies, PR agencies, or in the digital media field. Moreover, the course also enhances one's critical thinking, research and communication skills and additionally qualifies them for the roles of journalist, news presenter, content writer, media researcher, and public relations officer. Other students opt for further qualifications specializing in media fields such as investigative journalism or corporate communication with a postgraduate degree (MA JMC or PG diplomas).