A BBA is a wide area of subjects provided to the student for his acquisition of necessary skills in the field of business. The core areas include business management, where all the fundamental managerial aspects of running an organization are taught; marketing, which contains product promotion, market analysis, and consumer behavior; finance; and accounting.
The students are often required to take the subject of economics, which leads them to understand well the most important aspects of the micro and macroeconomic principles that influence business decisions. Organizational behavior and human resource management involve discussion topics such as team dynamics, leadership, and employee relations, while business ethics, operations management, and entrepreneurship provide a critical framework to consider business practices and how to innovate. Many BBA programs also have specialized tracks or electives, where students get to focus on areas like international business, supply chain management, or digital marketing. In total, the BBA curriculum prepares students for leadership roles in different business sectors.