You can pursue a Master's degree in Journalism, Media Studies, or Mass Communication after a BA in JMC as these areas allow for concentration in the field. Focusing on broadcast journalism, digital media, or even investigative journalism will improve the chances of getting employment in higher level positions.
On the other hand, you can specialize in Publics Relations, Advertising or even Marketing. Most undergraduates further their education by obtaining post graduate degrees in PR, Digital Marketing, or even International Relations. You can even do research based degrees or media law. Studying these areas exercises enhanced skills, improves chances of career advancement, and prepares them for the leadership stratum of the media organization, content, and communication management.