A Bachelor of Business Administration (BBA) program provides students with a comprehensive understanding of business principles and prepares them for leadership roles. The core subjects include Management Principles, which focus on the fundamentals of managing businesses effectively, and Accounting, which helps students understand financial reporting and budgeting. Marketing and Finance are essential areas that teach the strategies behind business promotion and financial planning, while Economics provides insight into market dynamics and global business trends.
Other key subjects are Organizational Behavior, which delves into how individuals and teams behave in a corporate environment, and Business Communication, which emphasizes the importance of effective communication in business. Human Resource Management is also an integral part of the curriculum, helping students learn about employee management, recruitment, and retention strategies. Business Law introduces students to legal frameworks that govern businesses, and Strategic Management teaches how to develop long-term plans for growth and success. The program also offers elective subjects, allowing students to specialize in areas like International Business, Entrepreneurship, or Supply Chain Management. Overall, a BBA equips students with the skills needed to succeed in a competitive business environment.