BDes is the undergraduate degree dedicated to developing skills in various disciplines of design and is available as a specialization under graphic design, product design, fashion design, industrial design, and interior design, depending upon the institution. The program consists of theoretical knowledge and practical application, which means that students are able to work on real projects and develop their professional portfolio.
The curriculum does expose the students throughout to design principles, design history, visual communication, and the use of design tools and technologies. The BDes will prepare the graduate into a suitable career within the creative industry. Graduates can develop careers in graphical design, UI/UX design, branding, product design, among other things, to work in firms specializing in design, advertising agencies, or work as freelancers. The degree sets an excellent platform for those with interest in design with innovation, aesthetic appeal, and functionality.