The purpose of the Bachelor of Business Administration (BBA) degree is to prepare undergraduate students with substantive knowledge in business and management. Both accounting and marketing, economics and human resources, as well as finance are fundamental to the understanding how a business operates. BBA programs also focus on developing skills such as leadership, communication, and decision-making needed to manage business activities.
As an academic foundation, this course is useful to those wishing to work as business managers, entrepreneurs, or those who want to further specialize in business administration. BBA programs aim to provide students with hands-on experience through real-world applications and case studies for various industries which may include multinational corporations, their branches, and even startups. In addition, several programs permit the candidate to choose particular areas within business such as finance, marketing, and even operations. The BBA is arguably the most sought-after professional degree because of its wide-ranging application.