BJMC is a three-year undergraduate degree that gives the student an in-depth understanding of journalism, mass communication, and media. The program is designed to equip students with essential skills in writing, editing, reporting, and broadcast journalism. It also covers various aspects of digital media, public relations, advertising, and media laws.
The course therefore provides a good balance of theoretical knowledge and practical exposure, including training in media organizations, newsrooms, and production houses. Students learn about the role of media in society, media ethics, latest technological advancements, media research, photojournalism, and media management in careers for television, radio, print journalism, and digital platforms. The program enhances critical thinking, communication skills, and creativity, making graduates well-suited for the rapidly evolving media and communication industries.