BJMC is an all-round coursework that takes in many aspects and subjects dealing with media, communication, and journalism. Key subjects in the course include the basics of journalism, news reporting, editing, media ethics, and the use of digital tools. The students get to learn about the different types of media, which include print, electronic, and online media along with how to create and manage content for such platforms.
Along with journalism-specific topics, this curriculum includes all aspects like advertising, public relations, and communication theories that blend a more robust understanding of media-related business. The program does not forget the legal aspects that cover media law and ethics issues, and the role of media in opinion-making among the people. BJMC also focuses on hands-on learning through internships and actual experience to equip students for their future profession in media, communication, and public relations.